At Informa, we’re excited to share how artificial intelligence is transforming the way organizations manage and respond to handwritten feedback—bringing efficiency, accuracy, and intelligence to a previously manual process.
One of our clients, a major player in the healthcare space, receives tens of thousands of paper surveys each month. These surveys include standard rating questions ("Rank on a scale of 1 to 5") as well as a “Comments” section where patients provide handwritten feedback about their experiences.
While the ratings were easy to digitize, the handwritten comments were a different story. Previously, staff had to manually transcribe these notes into their CRM system—a time-consuming and costly process prone to human variability.
The Solution: AI-Powered Handwriting Recognition and Sentiment Analysis
Enter AI-based handwriting recognition.
Recent advancements in this technology now allow for handwritten responses to be electronically transcribed with accuracy rates that exceed human transcription. For our client, this meant automating the transcription process, significantly reducing operational costs and boosting consistency.
But we didn’t stop there.
Using AI-powered sentiment analysis, the system now automatically evaluates the emotional tone of each comment. From there, actionable tasks are generated—allowing the client to proactively respond to feedback in real time.
The Result: Better Outcomes, Lower Costs
By integrating AI handwriting recognition and sentiment analysis, the client was able to:
Real AI. Real Results.
This is just one example of how Informa is leveraging real-world AI to create meaningful impact for our customers.
Want to learn how we can put AI to work for you? Click the button below or email us directly. We’d love to start the conversation.
